VERTÙ, THE ORIGINS
Difficult to define, virtue embodies the good. For Plato, it is synonymous with harmony, wisdom, or knowledge. In this notion, we can also distinguish several fundamental virtues such as courage, justice, and temperance.
This philosophy of "good" inspired the founders to create the brand in 2021. Vertù combines the gentleness of CBD with the best active ingredients derived from nature to do justice to the skin so that it can recover its purity and balance.
VIRTUE, noun
DATED OR LITERARY: a moral force with which the human being tends toward good,, following the rules, moral law.
LITERARY: Active ingredient > power, attribute.
The medical and curative virtue of plants. – the repairing virtue of time.*
THE 4 VIRTUES OF CBD
ON THE SKIN*
- ANTI-SEBUM
- ANTIOXIDANT
- SKIN CONDITIONING
- SKIN PROTECTING
*According to Cosing (Cosmetic Ingredient Database)
Vertù offers a line of face, body, and hair care products developed with the idea of taking care of the skin by giving it what is necessary to fulfill its basic needs.
CBD INFUSION
A molecule with many powers, CBD or cannabidiol is the product of the hemp plant. As an antioxidant and protective, moisturizing, and plumping agent, it has many incredible effects on the skin.
So Vertù decided to develop a personal care product line around this key ingredient for the well-being of the skin.
THE VIRTUES OF NATURE
Precious vegetable oils, honey, shea butter... Vertù has carefully selected natural and effective active ingredients for its formulas to develop the most high-performing combinations possible to care for the skin. Free of harmful components and composed mainly of ingredients derived from nature, all of Vertù's personal care products are also made with traditional French expertise, with gentleness and respect for the ingredients.
ELEGANT PACKAGING
The packaging of glass bottles tinted black and black aluminum tubs reflects the universe of Vertù: a magical universe impregnated with mythology, full of poetry and a bit of mystery. It also embodies the Vertù philosophy of "wanting to do good" since glass and aluminum are two materials that can be endlessly recycled.
A COMPLETE DAILY ROUTINE
Vertù meets the skin's basic needs.
Vertù personal care products invite you to regenerate your skin and give it
everything it needs, from hydration to protection.