VERTÙ, THE ORIGINS
Difficult to define, virtue embodies the good. For Plato, it is synonymous with harmony, wisdom, or knowledge. In this notion, we can also distinguish several fundamental virtues such as courage, justice, and temperance.
This philosophy of "good" inspired the founders to create the brand in 2021. Vertù combines the gentleness of CBD with the best active ingredients derived from nature to do justice to the skin so that it can recover its purity and balance.
DATED OR LITERARY: a moral force with which the human being tends toward good,, following the rules, moral law.
LITERARY: Active ingredient > power, attribute.
The medical and curative virtue of plants. – the repairing virtue of time.*
THE 4 VIRTUES OF CBD
ON THE SKIN*
- SKIN CONDITIONING
- SKIN PROTECTING
*According to Cosing (Cosmetic Ingredient Database)
The packaging of glass bottles tinted black and black aluminum tubs reflects the universe of Vertù: a magical universe impregnated with mythology, full of poetry and a bit of mystery. It also embodies the Vertù philosophy of "wanting to do good" since glass and aluminum are two materials that can be endlessly recycled.